New design mode of food packaging

New concept of modern food packaging

Since the advent of human society, food packaging has been with it. As early as in the primitive society, in order to store food and water, people used clay to cook various kinds of pottery, bags sewn with animal skin, and baskets woven with vines, etc. to be the earliest prototype of food packaging. Modern food packaging refers to the use of appropriate packaging materials, containers and packaging technology to package food, so as to keep its value and original state in the process of transportation and storage. Food packaging is a system engineering with food as the core. It involves a series of problems such as food science, food packaging materials, packaging containers, packaging technology, standard rules and quality control. It is a comprehensive applied science.

Food as a special commodity in our daily life, its nutrition and hygiene are extremely important, but it is very easy to deteriorate, so the main purpose of food packaging is to ensure the hygienic quality, quality and flavor of food as a commodity in the process of storage, transportation and circulation. As an adjunct of products, food packaging becomes an integral part of commodities, which is inseparable from commodities and occupies a significant position in modern market strategy. At the same time, as the main means of market competition, can improve the added value of goods, it has become an important part of enterprise marketing strategy, it plays a silent salesman role in the supermarket. The image of food packaging directly reflects the brand and corporate image, which plays an important role in creating famous brand and establishing a good corporate image. In the market competition, it is a bridge between enterprises and consumers. Therefore, food packaging competition plays an important role.

In addition, the introduction of a large number of foreign food, enrich the domestic market, but also to our packaging designers put forward a new topic, that is to pay more attention to design, make the commodity structure more reasonable, so that people can fully enjoy the comfort and convenience of high technology.